8 Social Media Analytics Tools That Do the Math For You [2023]

Social media analytics refers to the process of collecting and analyzing data from social media platforms to measure and evaluate the performance of social media marketing campaigns. Social media analytics can provide insights into various aspects of social media marketing, including audience engagement, content performance, conversion rates, and overall campaign effectiveness.

Social media analytics tools use various metrics to measure the performance of social media campaigns. These metrics can include likes, shares, comments, followers, engagement rates, click-through rates, and more. Social media analytics tools can also provide demographic data about the audience, such as age, gender, location, and interests.

Social media analytics can help businesses and marketers make data-driven decisions about their social media strategies. By analyzing the data, marketers can identify trends, understand what content is resonating with their audience, and adjust their campaigns accordingly. Social media analytics can also help marketers track their competitors and identify areas where they can improve their performance.

1. Hootsuite Insights
2. Sprout Social
3. Google Analytics
4. BuzzSumo
5. Mention
6. Brandwatch
7. Falcon.io
8. Quintly

1.Hootsuite Insights

Hootsuite Insights is a social media analytics tool offered by Hootsuite, a leading social media management platform. Hootsuite Insights provides a range of features to help businesses and marketers measure their social media performance and make data-driven decisions about their social media strategies.

With Hootsuite Insights, you can monitor your social media accounts and track relevant keywords and hashtags. The tool provides real-time data tracking, so you can quickly see how your social media campaigns are performing. Hootsuite Insights also offers audience insights, allowing you to see demographic information about your audience and track engagement metrics.

In addition, Hootsuite Insights provides competitor analysis features, allowing you to track your competitors' social media performance and identify areas where you can improve your own campaigns. The tool offers customizable dashboards and reports, so you can easily visualize and share your data with other members of your team.

Overall, Hootsuite Insights is a powerful tool for businesses and marketers who want to measure their social media performance and make data-driven decisions about their social media strategies. It can help you track your performance, monitor your competitors, and identify opportunities to improve your social media campaigns.

2.Sprout Social

Sprout Social is a social media management and analytics tool that helps businesses and marketers manage and measure their social media performance.

Sprout Social offers a range of features designed to help businesses engage with their audience, publish content, and track their social media performance.

One of the key features of Sprout Social is its analytics capabilities. The tool provides detailed reports on your social media performance, audience demographics, and engagement metrics. You can also track your performance across multiple social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and more.

In addition to analytics, Sprout Social also offers a range of social media management features, including scheduling and publishing tools, social listening capabilities, and customer engagement tools. The tool also provides a unified inbox, allowing you to manage all of your social media accounts in one place.

Overall, Sprout Social is a powerful tool for businesses and marketers who want to manage and measure their social media performance. With its analytics features, you can track your performance and make data-driven decisions about your social media strategies. With its social media management features, you can engage with your audience, publish content, and manage your social media accounts more efficiently.

3.Google Analytics

Google Analytics is a web analytics tool provided by Google that helps businesses and marketers track website traffic and user behavior. While Google Analytics is primarily a web analytics tool, it also provides some social media analytics features that allow businesses to track their social media performance.

To track social media performance in Google Analytics, businesses can set up social media tracking by adding tracking codes to their social media posts and profiles. This allows businesses to track social media traffic, conversions, and other key metrics.

Google Analytics also provides social media reporting features that allow businesses to see how their social media channels are contributing to website traffic and conversions. Businesses can view reports that show which social media platforms are driving the most traffic to their website, which social media posts are generating the most engagement, and which social media campaigns are generating the most conversions.

Overall, Google Analytics is a powerful tool for businesses and marketers who want to track their social media performance alongside their website analytics. While it may not provide the same level of detailed social media analytics as some dedicated social media analytics tools, it can still be a valuable tool for tracking social media performance and measuring the impact of social media campaigns on website traffic and conversions.

4.BuzzSumo

BuzzSumo is a social media analytics tool that helps businesses and marketers track content performance and identify social media trends. The tool provides a range of features that allow businesses to analyze their social media performance and make data-driven decisions about their content marketing strategies.

One of the key features of BuzzSumo is its content analysis capabilities. The tool allows businesses to track the performance of their own content as well as their competitors' content. You can analyze which topics are trending in your industry, which types of content are generating the most engagement, and which social media platforms are driving the most traffic to your website.

BuzzSumo also provides influencer analysis features, allowing you to identify key influencers in your industry and track their social media performance. This can help you identify opportunities for influencer partnerships and track the success of your influencer marketing campaigns.

In addition, BuzzSumo provides content discovery features, allowing you to find popular content in your industry and identify new content ideas. The tool also offers customizable alerts, so you can stay up-to-date on social media trends and track your social media performance in real-time.

Overall, BuzzSumo is a powerful tool for businesses and marketers who want to track content performance and identify social media trends. With its content analysis, influencer analysis, and content discovery features, BuzzSumo can help you make data-driven decisions about your content marketing strategies and stay ahead of the competition.

5.Mention

Mention is a social media analytics tool that helps businesses and marketers monitor their brand mentions and track their social media performance. The tool provides a range of features designed to help businesses stay on top of their social media presence and engage with their audience.

One of the key features of Mention is its real-time monitoring capabilities. The tool allows businesses to monitor their brand mentions across social media platforms, blogs, and other online sources. You can track who is mentioning your brand, what they are saying, and how your brand is being perceived online.

Mention also provides social media analytics features, allowing you to track your social media performance and identify areas where you can improve. You can track engagement metrics such as likes, comments, and shares, as well as monitor your competitors' social media performance.

In addition, Mention provides social media listening and customer engagement features, allowing you to respond to brand mentions and engage with your audience in real-time. The tool also provides customizable alerts, so you can stay up-to-date on social media activity related to your brand.

Overall, Mention is a powerful tool for businesses and marketers who want to monitor their brand mentions, track their social media performance, and engage with their audience. With its real-time monitoring, social media analytics, and customer engagement features, Mention can help you stay on top of your social media presence and make data-driven decisions about your social media strategies.

6.Brandwatch

Brandwatch is a social media analytics tool that helps businesses and marketers track their brand mentions, monitor social media conversations, and analyze their social media performance. The tool provides a range of features designed to help businesses stay on top of their social media presence and make data-driven decisions about their social media strategies.

One of the key features of Brandwatch is its social media monitoring capabilities. The tool allows businesses to monitor their brand mentions and track social media conversations related to their industry or competitors. You can track sentiment, identify influencers, and stay up-to-date on social media trends in real-time.

Brandwatch also provides social media analytics features, allowing you to track your social media performance and measure the impact of your social media campaigns. You can track engagement metrics such as likes, comments, and shares, as well as monitor your competitors' social media performance.

In addition, Brandwatch offers social media listening and customer engagement features, allowing you to respond to brand mentions and engage with your audience in real-time. The tool also provides customizable alerts and reports, so you can stay up-to-date on social media activity related to your brand and measure the impact of your social media strategies.

Overall, Brandwatch is a powerful tool for businesses and marketers who want to monitor their brand mentions, track their social media performance, and engage with their audience. With its social media monitoring, analytics, and customer engagement features, Brandwatch can help you stay on top of your social media presence and make data-driven decisions about your social media strategies.

7.Falcon.io

Falcon.io is a social media management and analytics tool that helps businesses and marketers manage their social media presence and track their social media performance. The tool provides a range of features designed to help businesses stay on top of their social media strategies and engage with their audience.

One of the key features of Falcon.io is its social media management capabilities. The tool allows businesses to manage multiple social media accounts from a single platform, schedule posts, and collaborate with team members. You can also track social media conversations, respond to customer inquiries, and engage with your audience in real-time.

Falcon.io also provides social media analytics features, allowing you to track your social media performance and measure the impact of your social media campaigns. You can track engagement metrics such as likes, comments, and shares, as well as monitor your competitors' social media performance.

In addition, Falcon.io offers social media listening and customer engagement features, allowing you to respond to brand mentions and engage with your audience in real-time. The tool also provides customizable reports, so you can measure the impact of your social media strategies and make data-driven decisions about your social media marketing.

Overall, Falcon.io is a powerful tool for businesses and marketers who want to manage their social media presence and track their social media performance. With its social media management, analytics, and customer engagement features, Falcon.io can help you stay on top of your social media strategies and engage with your audience in meaningful ways.

8.Quintly

Quintly is a social media analytics tool that helps businesses and marketers track their social media performance across various platforms. The tool provides a range of features designed to help businesses stay on top of their social media strategies and make data-driven decisions about their social media marketing.

One of the key features of Quintly is its social media analytics capabilities. The tool allows businesses to track engagement metrics such as likes, comments, and shares, as well as monitor their competitors' social media performance. You can also track the growth of your social media accounts, monitor your brand mentions, and analyze your social media campaigns.

Quintly also provides social media reporting features, allowing you to create customizable reports that showcase your social media performance. You can create dashboards, charts, and graphs to help you visualize your data and make informed decisions about your social media strategies.

In addition, Quintly offers social media listening features, allowing you to monitor social media conversations related to your industry or competitors. You can track sentiment, identify influencers, and stay up-to-date on social media trends in real-time.

Overall, Quintly is a powerful tool for businesses and marketers who want to track their social media performance and make data-driven decisions about their social media strategies. With its social media analytics, reporting, and listening features, Quintly can help you stay on top of your social media marketing and measure the impact of your social media campaigns.

Q: What is social media analytics?

A: Social media analytics is the practice of using tools and techniques to collect, analyze, and interpret data from social media platforms. It involves tracking metrics such as engagement, reach, and impressions, as well as monitoring brand mentions and analyzing social media campaigns to measure their impact.

Q: Why is social media analytics important?

A: Social media analytics can help businesses and marketers understand how their social media presence is performing and make data-driven decisions about their social media strategies. It allows you to measure the impact of your social media campaigns, track engagement metrics, and identify trends and opportunities in your industry.

Q: What are some common social media analytics metrics?

A: Some common social media analytics metrics include engagement rate, reach, impressions, follower growth, and sentiment analysis. Engagement rate measures the percentage of followers who engage with your content, while reach and impressions measure the number of people who see your content.

Q: What are some popular social media analytics tools?

A: There are many social media analytics tools available, including Hootsuite Insights, Sprout Social, Google Analytics, BuzzSumo, Mention, Brandwatch, Falcon.io, and Quintly. These tools provide a range of features designed to help businesses track their social media performance and make data-driven decisions about their social media strategies.

Q: How can social media analytics be used to improve social media marketing?

A: Social media analytics can be used to improve social media marketing by helping businesses understand what types of content resonate with their audience, identifying the best times to post, and measuring the impact of social media campaigns. By analyzing social media data, businesses can make data-driven decisions about their social media strategies and optimize their social media marketing for maximum impact.

Conclusion

In conclusion, social media analytics is a vital component of any successful social media marketing strategy. By tracking and analyzing data from social media platforms, businesses can gain insights into their audience and make data-driven decisions about their social media strategies. From monitoring engagement metrics to tracking brand mentions and analyzing social media campaigns, social media analytics tools such as Hootsuite Insights, Sprout Social, Google Analytics, BuzzSumo, Mention, Brandwatch, Falcon.io, and Quintly provide a range of features to help businesses stay on top of their social media performance. By leveraging these tools, businesses can optimize their social media marketing efforts and engage with their audience in more meaningful ways.