For dis social media matter, e dey always dey evolve. Di normal feeds wey full with posts, pictures, and videos never really change for long. But with how people dey change and di technology too, new and creative formats don show. 

Dis ones dey offer fresh ways to relate, engage, and produce content wey go meet different people needs and interest. For dis article, we go explore di oda social media formats, their special features, and di benefits wey fit come for both users and marketers.

1. Short-lived Content

Short-lived content, wey be say na Snapchat and Instagram Stories popularize am, include pictures, videos, and other content wey disappear after some time, usually 24 hours. Dis format dey use di fear of missing out (FOMO), to ginger real-time interaction.

Advantages:

• Authenticity: Users fit share more spontaneous and unfiltered content.
• Interaction: Di temporary nature dey encourage immediate interaction.
• Creativity: Filters, stickers, and editing tools dey encourage creativity.

Best Practices for Marketers:

• Use short-lived content for limited offers, behind-the-scenes moments, and real-time updates.
• Engage followers with polls, question and answer sessions, and interactive elements.

2. Vertical Video Platforms

Platforms like TikTok and Instagram Reels don change how people dey consume content with short and engaging videos wey dey optimized for mobile viewing.

Advantages:

• High Engagement: Short and dynamic videos fit quickly catch attention.
• Virality: Algorithmic discovery dey help content reach wider audience.
• Creativity: Editing tools and effects dey promote innovative content creation.

Best Practices for Marketers:

• Focus on storytelling and trends to connect with audience.
• Use hashtags and challenges to increase visibility and interaction.

3. Audio-based Platforms

Platforms like Clubhouse and Twitter Spaces dey offer live and interactive audio sessions, where users fit join conversations or listen to discussions on different topics.

Advantages:

• Convenience: Users fit listen while dem dey do other things.
• Community Building: Real-time conversations dey promote sense of community.
• Networking: Opportunities to connect with industry leaders and influencers.

Best Practices for Marketers:

• Organize discussions, interviews, and question and answer sessions to position yourself as a thought leader.
• Use di platform to gather feedback and insights from audience.

4. Specialized Communities

Platforms like Reddit, Discord, and specialized forums dey cater to specific interests, allowing users to dive into specific topics and communities.

Advantages:

• Targeted Interaction: Engage with highly focused audience.
• Valuable Information: Gather detailed feedback and opinions from enthusiastic users.
• Loyalty: Building strong relationships within specialized communities dey foster loyalty.

Best Practices for Marketers:

• Participate in discussions sincerely without directly promoting products.
• Provide valuable content and information to build trust and authority.

5. Augmented Reality (AR) and Virtual Reality (VR) Platforms

Platforms like Facebook Horizon and Snapchat AR lenses dey offer immersive experiences wey blend di digital and physical worlds.

Advantages:

• Immersive Experiences: Engage users in highly interactive and immersive environments.
• Innovation: Stand out by using advanced technology.
• Interactivity: Create engaging and interactive content wey go catch audience attention.

Best Practices for Marketers:

• Develop AR filters and VR experiences wey go enhance brand storytelling.
• Use dis technology for virtual events, product demos, and interactive campaigns.

6. Decentralized Social Networks

Decentralized social networks like Mastodon and Steemit dey operate with blockchain technology, providing more control over data and privacy.

Advantages:

• Privacy: More control over personal data and privacy.
• Freedom: Less content censorship compared to centralized platforms.
• Community Ownership: Users dey participate in managing di platform.

Best Practices for Marketers:

• Respect user privacy and be transparent about data usage.
• Engage with di community sincerely and provide meaningful content.

7. Content Curation Platforms

Platforms like Pinterest and Flipboard allow users to curate and share content based on their interests, making di discovery process more personalized.

Advantages:

• Personalization: Provide a personalized content feed based on user interests.
• Discovery: Facilitate di discovery of specialized content and trends.
• Interaction: High rates of interaction with visually appealing content.