15 Ways to Get More Followers on Instagram (2023)

Instagram is a popular social media platform that allows users to share photos and videos with their followers. The app has become a hub for creative expression, showcasing everything from food and fashion to travel and fitness. With over 1 billion monthly active users, Instagram has become a powerful tool for businesses and individuals looking to build their brand and connect with their audience.

Its user-friendly interface and algorithmic timeline have made it easy for users to discover new content and engage with others on the platform. From influencers and celebrities to small business owners and everyday users, Instagram has something to offer for everyone.

Here are 17 effective ways to get more followers on Instagram in 2023:

Post regularly
Use hashtags
Engage with other users
Host giveaways
Collaborate with other users
Share user-generated content
Use Instagram stories
Create visually appealing content
Use Instagram Reels
Optimize your profile
Run ads
Use Instagram Live
Participate in Instagram challenges
Share tutorials
Host Q&A sessions
Use Instagram Guides
Engage with your followers

1.Post regularly

Posting regularly on Instagram is important for staying top-of-mind with your followers and attracting new ones.

When you post consistently, your followers will know what to expect from you, and they'll be more likely to engage with your content. Additionally, Instagram's algorithm tends to favor accounts that post frequently and consistently, so posting regularly can help increase your visibility on the platform. That being said, it's important to find a posting schedule that works for you and your audience. Some accounts may benefit from posting several times a day, while others may find that posting once a day or a few times a week works better for them. The key is to experiment with different posting schedules and see what works best for your account.

2.Use Hashtags

Hashtags help users discover your content, so use relevant ones to make it easier for people to find you.

Using hashtags is a great way to increase your visibility on Instagram and attract new followers. Hashtags are essentially keywords that users can search for on the platform, and by using relevant hashtags on your posts, you can help your content get discovered by people who are interested in your niche or industry.

When choosing hashtags to use on your posts, it's important to choose ones that are relevant to the content you're posting. You can use a mix of popular and niche hashtags to reach a wider audience while also targeting people who are specifically interested in your niche.

It's also a good idea to do some research on the hashtags you're using to make sure they're not associated with anything negative or spammy. You can use Instagram's search function to see how many posts have been tagged with a particular hashtag and to get ideas for other relevant hashtags to use.

Finally, make sure to keep your hashtags organized and consistent. You can save groups of hashtags in a note on your phone or use a tool like Later or Planoly to save hashtag sets and easily add them to your posts

3.Engage with other users

Engage with other users' posts by liking, commenting, and sharing their content. This will help you build relationships and increase your visibility.

Engaging with other users on Instagram is a great way to build relationships and attract new followers. When you engage with other users' posts, you show them that you're interested in what they're doing and that you value their content. Additionally, engaging with other users can help increase your visibility on the platform, as Instagram's algorithm tends to favor accounts that have a lot of engagement.

There are several ways you can engage with other users on Instagram:

Like and comment on their posts: When you see a post that you like, take a moment to leave a thoughtful comment or simply double-tap the image to like it. This can help you build relationships with other users and increase your visibility on the platform.
Respond to comments on your own posts: When someone leaves a comment on one of your posts, take the time to respond to them. This shows that you're engaged with your audience and can help build a sense of community around your account.
Share other users' posts: If you see a post that you think your followers would enjoy, share it on your own account and give credit to the original creator. This can help you build relationships with other users and attract new followers.
Collaborate with other users: Collaborating with other users on Instagram can help you reach new audiences and grow your following. You can collaborate on a post, a campaign, or even a giveaway.

Overall, engaging with other users on Instagram is a great way to build relationships and attract new followers. Make sure to be authentic and genuine in your interactions, and don't be afraid to reach out to other users to start a conversation.

4.Host giveaways

Hosting giveaways is a great way to attract new followers and boost engagement on your posts.

Hosting giveaways is a popular strategy on Instagram for increasing engagement and attracting new followers. Giveaways are a fun way to reward your existing followers and encourage them to share your content with their own followers. Additionally, giveaways can help you reach new audiences and attract followers who are interested in your niche or industry.

When hosting a giveaway on Instagram, there are a few things to keep in mind:

Choose a prize that's relevant to your niche: To attract followers who are interested in your content, make sure to choose a prize that's relevant to your niche or industry. For example, if you're a fitness influencer, you could give away a set of workout gear or a fitness tracker.
Decide on the entry requirements: To enter your giveaway, you may ask users to follow your account, like your post, tag their friends in the comments, or repost your content. Make sure to clearly communicate the entry requirements and any rules or restrictions.
Promote your giveaway: To attract as many entries as possible, make sure to promote your giveaway on your Instagram account and any other social media platforms you use. You can also partner with other accounts in your niche to help promote your giveaway to their followers.
Choose a winner: Once your giveaway is over, choose a winner at random and announce them on your Instagram account. Make sure to follow through on the prize and communicate with the winner to arrange for delivery.

Hosting a giveaway can be a fun and effective way to increase engagement and attract new followers on Instagram. Just make sure to follow Instagram's guidelines for hosting giveaways and communicate clearly with your followers throughout the process.

5.Collaborate with other users

Collaborating with other users on Instagram can help you reach new audiences and grow your following

Collaborating with other users on Instagram can be a great way to increase your reach, attract new followers, and build relationships with other creators in your niche. When you collaborate with another user, you can combine your audiences and create content that's interesting and engaging for both sets of followers.

Here are a few ways you can collaborate with other users on Instagram:

Co-create content: Collaborate with another user to create a piece of content, such as a post or a video, that both of you can share on your respective accounts. This can help you reach new audiences and build relationships with other creators in your niche.
Guest post on each other's accounts: Arrange to guest post on another user's account, and ask them to do the same for you. This can help you reach new audiences and provide your followers with fresh and interesting content.
Host a joint giveaway: Partner with another user to host a giveaway, and ask your followers to follow both accounts and tag their friends for a chance to win. This can help you attract new followers and build relationships with other creators in your niche.
Collaborate on a sponsored post: If you're working with a brand or sponsor, consider collaborating with another user to create a piece of sponsored content. This can help you reach a wider audience and provide your followers with valuable information about a product or service.

When collaborating with other users on Instagram, make sure to choose someone who shares your values and is a good fit for your audience. It's also important to communicate clearly with your collaborator throughout the process to ensure that you're both on the same page.

6.Share user-generated content

Sharing user-generated content shows that you appreciate your followers and can help build a sense of community.

Sharing user-generated content is a great way to build relationships with your followers and increase engagement on Instagram. When you share content that your followers have created, you show them that you value their input and are interested in what they have to say. Additionally, sharing user-generated content can help you attract new followers who are interested in your niche or industry.

Here are a few tips for sharing user-generated content on Instagram:

Ask for permission: Before sharing someone else's content on your account, make sure to ask for their permission. You can do this by sending them a direct message or commenting on their post.
Give credit: When sharing user-generated content, make sure to give credit to the original creator. This can be as simple as tagging them in the post or including their username in the caption.
Repost strategically: When choosing content to share, make sure it aligns with your brand and values. Look for content that's visually appealing, relevant to your niche, and has a clear message.
Show appreciation: When someone shares content with you, make sure to show your appreciation by liking, commenting, or sharing their post. This can help build relationships with your followers and encourage them to share more content in the future.

By sharing user-generated content on Instagram, you can build relationships with your followers and attract new ones who are interested in your niche or industry. Just make sure to ask for permission, give credit, and choose content that aligns with your brand and values.

7. Share user-generated content

Sharing user-generated content shows that you appreciate your followers and can help build a sense of community.

Using Instagram stories is a great way to increase engagement and attract new followers on Instagram. Instagram stories are a popular feature that allows you to share photos and videos with your followers that disappear after 24 hours. Here are a few ways you can use Instagram stories to grow your following:

Share behind-the-scenes content: Use Instagram stories to give your followers a behind-the-scenes look at your life or your business. You can share photos and videos of your workspace, your creative process, or your daily routine. This can help your followers feel more connected to you and your brand.
Use interactive features: Instagram stories have a variety of interactive features, such as polls, quizzes, and question boxes. These features can be a fun way to engage with your followers and get their feedback on your content.
Promote your content: Use Instagram stories to promote your latest posts or videos. You can share a teaser or a sneak peek of your content to encourage your followers to check it out.
Share user-generated content: Use Instagram stories to share user-generated content from your followers. You can ask them to tag you in their posts and then share their content on your stories. This can help build relationships with your followers and attract new ones who are interested in your content.
Use hashtags: Use hashtags in your Instagram stories to increase visibility and attract new followers. You can also create your own branded hashtag and encourage your followers to use it in their own posts.

By using Instagram stories, you can increase engagement and attract new followers on Instagram. Just make sure to keep your content interesting and relevant to your audience, and use interactive features to encourage engagement and feedback.

8.Create visually appealing content

Creating visually appealing content is crucial for attracting and retaining followers on Instagram. Instagram is a highly visual platform, and users are often drawn to accounts that have a consistent and visually pleasing aesthetic. Here are a few tips for creating visually appealing content on Instagram:

Choose a theme or color palette: Having a consistent theme or color palette can help make your content stand out and look more professional. Choose colors and tones that align with your brand or the message you're trying to convey.
Use high-quality images and videos: Make sure your photos and videos are high-quality and well-lit. Use natural lighting whenever possible and avoid using blurry or grainy images.
Experiment with different formats: Instagram offers a variety of formats for sharing content, including photos, videos, carousels, and reels. Experiment with different formats to see what works best for your brand and audience.
Use editing tools: Instagram offers a variety of editing tools, such as filters, brightness adjustments, and cropping. Use these tools to enhance your photos and videos and create a consistent look and feel for your content.
Pay attention to composition: When taking photos or videos, pay attention to the composition and framing. Use the rule of thirds to create a visually interesting and balanced image.

By creating visually appealing content, you can attract and retain followers on Instagram. Just remember to be consistent with your theme and editing style, and use high-quality images and videos to make your content stand out.

9.Use Instagram Reels

Instagram Reels are short videos that can help you showcase your personality and creativity, and they're a great way to reach a wider audience.

Using Instagram Reels can be a great way to increase engagement and attract new followers on Instagram. Reels are a newer feature that allows users to create short, 15-30 second videos that can be shared on their Instagram profiles. Here are a few tips for using Instagram Reels to grow your following:

Keep it entertaining: Reels are meant to be fun and entertaining, so try to create content that will capture your audience's attention. Use music, humor, or interesting visuals to keep viewers engaged.
Be creative: Reels offer a lot of creative opportunities, so don't be afraid to experiment with different formats and styles. You can create a mini tutorial, a behind-the-scenes look at your business, or a quick tip related to your niche.
Use trending sounds and hashtags: Just like with regular Instagram posts, using trending sounds and hashtags can help increase visibility and attract new followers. Keep an eye on the "Explore" page to see what's trending and incorporate those trends into your Reels.
Collaborate with other users: Collaborating with other users can help you reach new audiences and attract new followers. You can create a Reel together, or participate in a Reel challenge with other users.
Promote your Reels: Use your other social media platforms to promote your Reels and encourage your followers to check them out. You can also cross-promote your Reels on your other Instagram content, such as in your stories or posts.

By using Instagram Reels, you can increase engagement and attract new followers on Instagram. Just remember to keep your content entertaining, creative, and relevant to your audience, and use trending sounds and hashtags to increase visibility.

10.Optimize your profile

Make sure your profile is optimized with a clear bio, profile picture, and links to your website or other social media channels.

Optimizing your profile is an important step in attracting new followers on Instagram. Your profile is the first thing people see when they visit your page, so it's important to make a good impression. Here are a few tips for optimizing your profile on Instagram:

Use a clear and recognizable profile picture: Your profile picture should be clear, high-quality, and recognizable. It should also be aligned with your brand or message.
Write a compelling bio: Your bio should be clear and concise, and should give visitors an idea of who you are and what you do. Use keywords related to your niche and include a call to action, such as a link to your website.
Switch to a business account: Switching to a business account can give you access to valuable insights about your followers and engagement. It also allows you to add a contact button to your profile, making it easier for potential followers to get in touch.
Include relevant links: If you have a website or other social media accounts, include links to them in your bio. This can help drive traffic to your other platforms and increase your overall online presence.
Use highlights: Instagram highlights allow you to showcase your best content and keep it at the top of your profile. Use highlights to showcase your products or services, share behind-the-scenes content, or showcase user-generated content.

By optimizing your profile on Instagram, you can make a great first impression and attract new followers. Just remember to keep your profile clear, concise, and aligned with your brand or message

11.Run ads

Running ads on Instagram can be a highly effective way to attract new followers and increase engagement with your content. Here are some tips for running successful ads on Instagram:

Define your target audience: Before running an ad, define your target audience. Who are you trying to reach, and what are their interests? Instagram offers a variety of targeting options, such as age, location, interests, and behaviors.
Choose the right ad format: Instagram offers a variety of ad formats, such as photo ads, video ads, carousel ads, and story ads. Choose the format that best suits your message and the content you're promoting.
Use high-quality visuals: Regardless of the ad format, make sure your visuals are high-quality and eye-catching. Use bright colors, clear images, and engaging visuals to capture your audience's attention.
Include a clear call to action: Make sure your ad includes a clear call to action (CTA), such as "Shop Now" or "Learn More." This encourages viewers to take action and can lead to increased engagement and followers.
Monitor and adjust your ads: Once your ad is up and running, monitor its performance and adjust it as needed. Use Instagram's analytics tools to track engagement, clicks, and conversions, and adjust your targeting and messaging as needed.

By running ads on Instagram, you can reach a wider audience and attract new followers to your account. Just remember to define your target audience, choose the right ad format, use high-quality visuals, include a clear call to action, and monitor and adjust your ads as needed.

12.Use Instagram Live

Using Instagram Live can be a great way to engage with your audience in real-time and attract new followers on Instagram. Here are some tips for using Instagram Live to grow your following:

Plan ahead: Before going live, plan out what you want to talk about and how you will engage with your audience. This can help you stay focused and ensure a smooth experience for your viewers.
Promote your live session: Let your followers know when you'll be going live so they can tune in. You can promote your live session on your other social media platforms, in your Instagram stories, or through email marketing.
Engage with your audience: During your live session, engage with your audience by responding to comments and answering questions. This can help build a connection with your followers and encourage them to stick around.
Collaborate with others: Consider collaborating with other Instagram users during your live session. This can help you reach a new audience and attract new followers to your account.
Save and share your live session: After your live session is over, you can save it to your Instagram stories or share it on your other social media platforms. This can help extend the reach of your content and attract new followers.

By using Instagram Live, you can engage with your audience in real-time and attract new followers to your account. Just remember to plan ahead, promote your live session, engage with your audience, collaborate with others, and save and share your content afterwards.

13.Participate in Instagram challenges:

Participating in Instagram challenges can be a fun and effective way to attract new followers and increase engagement on your account. Here are some tips for participating in Instagram challenges:

Find relevant challenges: Look for challenges that are relevant to your niche or industry. This will ensure that you're reaching a targeted audience that is more likely to be interested in your content.
Follow the rules: Make sure you read and follow the rules of the challenge. This will help you avoid disqualification and ensure that you're participating in the challenge in the right way.
Be creative: Don't be afraid to be creative with your challenge entries. Use your own unique style and perspective to stand out from the crowd.
Use relevant hashtags: Use relevant hashtags when you post your challenge entries. This will help you reach a wider audience and attract new followers to your account.
Engage with other participants: Engage with other participants in the challenge by commenting and liking their posts. This can help you build connections with other Instagram users and attract new followers to your account.

By participating in Instagram challenges, you can attract new followers and increase engagement on your account. Just remember to find relevant challenges, follow the rules, be creative, use relevant hashtags, and engage with other participants.

14.Share tutorials

Sharing tutorials on Instagram is a great way to attract new followers and provide value to your existing audience. Here are some tips for sharing tutorials:

Choose a topic: Choose a topic that is relevant to your niche or industry. This will ensure that you're providing value to your audience and attracting followers who are interested in your content.
Break it down: Break down the tutorial into simple, easy-to-follow steps. This will make it easier for your audience to understand and follow along.
Use visuals: Use visuals such as images or videos to illustrate your tutorial. This will help your audience better understand the steps and make the tutorial more engaging.
Be concise: Keep your tutorial concise and to-the-point. This will help keep your audience engaged and prevent them from getting bored or overwhelmed.
Promote your tutorial: Promote your tutorial on your Instagram feed, in your Instagram stories, or on your other social media platforms. This will help attract new followers and increase engagement on your account.

By sharing tutorials on Instagram, you can attract new followers and provide value to your existing audience. Just remember to choose a relevant topic, break down the tutorial into simple steps, use visuals, be concise, and promote your tutorial to attract new followers.

15.Host Q&A sessions

Hosting Q&A sessions is a great way to connect with your followers and answer any questions they may have.

Hosting Q&A sessions on Instagram is a great way to engage with your audience, build relationships, and attract new followers. Here are some tips for hosting a successful Q&A session on Instagram:

Choose a topic: Choose a topic that is relevant to your niche or industry. This will help attract followers who are interested in your content.
Promote your Q&A session: Promote your Q&A session on your Instagram feed, in your Instagram stories, or on your other social media platforms. This will help attract more people to your session.
Encourage participation: Encourage your audience to participate by asking them to submit their questions ahead of time or by asking them to ask questions during the session.
Be prepared: Be prepared with answers to common questions and be ready to provide additional information or resources as needed.
Engage with your audience: Engage with your audience by answering questions, responding to comments, and asking for feedback. This will help build relationships and encourage your audience to follow your account.

By hosting Q&A sessions on Instagram, you can engage with your audience, build relationships, and attract new followers. Just remember to choose a relevant topic, promote your session, encourage participation, be prepared, and engage with your audience to make it a successful event.

Conclusion

In conclusion, building an Instagram growth strategy to drive followers requires a comprehensive approach that involves creating high-quality content, establishing a consistent posting schedule, collaborating with other influencers or brands, and leveraging user-generated content. By carefully monitoring the performance of the content and adjusting the strategy accordingly, it is possible to attract new followers and increase engagement on the platform. Ultimately, a successful growth strategy can help businesses and individuals build a strong online presence and connect with their target audience on Instagram.

Kembali

15 Ways to Get More Followers on Instagram (2023)