9 Best Tools for Pinterest marketing in 2023
Pinterest is a visual discovery and social media platform that has over 450 million active users worldwide. Unlike other social media platforms that are primarily focused on text and video content, Pinterest is primarily focused on images and visual content. Users can create boards and save images that they find interesting or inspiring, making it a powerful platform for discovering new ideas, products, and services.
Pinterest marketing involves using the platform to promote your brand, products, or services to your target audience. With its focus on visual content, Pinterest can be a highly effective platform for businesses that have a visually appealing product or service, such as fashion, beauty, or food.
Here are some tips for successful Pinterest marketing Tools:
Table of Contents
1.Tailwind
2.Canva
3.Piktochart
4.Woobox’s Pinterest Tab
5.Pingroupie
6.Product pins
7.Zotabox’s social sharing buttons
8.Pinoculars Conversion Tracking
9.IFTTT
1. Tailwind
Tailwind is a social media management and marketing platform that is designed to help businesses and individuals increase their presence on popular social media platforms such as Instagram and Pinterest. The platform offers a range of features and tools that can help users optimize their social media strategy, save time, and improve their results.
One of the key features of Tailwind is its scheduling tool, which allows users to schedule and publish posts to their social media profiles in advance. This can be a huge time-saver for busy business owners and social media managers who don't have time to manually publish posts throughout the day. With Tailwind's scheduling tool, users can set up a content calendar and schedule posts for weeks or even months in advance.
Tailwind also offers a range of analytics tools that can help users track the performance of their social media content and make data-driven decisions. With features like the SmartLoop tool, users can reschedule top-performing content automatically, which can help to increase engagement and reach over time. Users can also track metrics like engagement rates, follower growth, and click-through rates to see what's working and what's not.
Another great feature of Tailwind is its discovery tool, which can help users find new content ideas that are likely to resonate with their audience. With the Pinterest Trends feature, for example, users can see which topics and keywords are trending on Pinterest, allowing them to create content that is likely to be popular with their target audience. Tailwind also offers hashtag suggestions and other content discovery tools that can help users stay on top of trends and create content that drives engagement.
Overall, Tailwind is a powerful social media management and marketing tool that can help businesses and individuals optimize their social media strategy, save time, and improve their results. Whether you're looking to boost your presence on Instagram or Pinterest, Tailwind is definitely worth considering as a valuable addition to your social media toolkit.
2. Canva
Canva is a popular online graphic design tool that allows users to create a wide range of visual content, including social media graphics, presentations, flyers, posters, infographics, and more. The platform is designed to be easy to use and requires no prior design experience, making it a popular choice for businesses, individuals, and organizations of all sizes.
One of the key features of Canva is its drag-and-drop interface, which makes it easy to create professional-looking designs without any design skills or experience. Users can choose from a wide range of pre-made templates, graphics, and images, or create their own designs from scratch using a range of tools and features.
Canva also offers a range of customization options, allowing users to adjust the colors, fonts, and layouts of their designs to suit their needs. This makes it easy to create designs that are on-brand and consistent with your overall marketing strategy.
Another great feature of Canva is its collaboration tools, which allow multiple users to work on the same design project simultaneously. This can be a huge time-saver for businesses and organizations that need to create and share visual content on a regular basis.
Canva also offers a range of integrations with other popular tools and platforms, such as social media platforms, email marketing software, and cloud storage services. This makes it easy to share and distribute your designs across multiple channels and platforms.
In addition to its design tools, Canva also offers a range of educational resources and tutorials that can help users improve their design skills and create more effective visual content. This includes a range of design courses, blog articles, and other resources that are available for free on the Canva website.
Overall, Canva is a powerful and versatile graphic design tool that can be a valuable asset for businesses, individuals, and organizations of all sizes. Whether you're looking to create social media graphics, presentations, flyers, or other types of visual content, Canva's user-friendly interface and customization options make it a great choice for anyone looking to create professional-looking designs with ease.
3.Piktochart
Piktochart is a popular web-based tool for creating infographics, presentations, posters, and other visual content. The platform is designed to be user-friendly and accessible to individuals and businesses without any design experience or expertise.
One of the key features of Piktochart is its wide range of customizable templates that users can choose from. These templates provide a starting point for creating professional-looking designs, and can be easily customized with text, images, charts, and other graphics.
In addition to templates, Piktochart offers a drag-and-drop interface that makes it easy to add and arrange visual elements in your designs. Users can choose from a wide range of pre-made graphics, icons, and images, or upload their own to use in their designs.
Another useful feature of Piktochart is its built-in chart and graph tool, which allows users to create and customize data visualizations. This makes it easy to create visually appealing charts and graphs to help communicate complex information.
Piktochart also offers a range of collaboration tools, making it easy for multiple users to work on the same design project simultaneously. Users can leave comments and feedback on designs, and share them with others via email, social media, or embedded links.
In addition to its design tools, Piktochart also offers a range of educational resources and tutorials to help users improve their design skills and create more effective visual content. This includes a range of articles and video tutorials on topics such as design principles, color theory, and data visualization.
Overall, Piktochart is a powerful and versatile tool for creating a wide range of visual content. Its user-friendly interface and customizable templates make it a great choice for businesses, individuals, and organizations looking to create professional-looking designs without any design experience or expertise.
4.Woobox's Pinterest Tab
Woobox's Pinterest Tab is a social media marketing tool that allows businesses and individuals to showcase their Pinterest profiles on their Facebook pages. The tool is designed to help businesses and individuals increase their Pinterest engagement and grow their Pinterest following by providing a seamless way to integrate their Pinterest content into their Facebook presence.
One of the key features of Woobox's Pinterest Tab is its easy setup process. Users simply need to connect their Pinterest account to the tool and then add the Pinterest Tab to their Facebook page. Once the tab is added, users can customize it to match their branding and showcase their Pinterest content to their Facebook audience.
The Pinterest Tab allows businesses and individuals to showcase their Pinterest boards and pins directly on their Facebook page. This can help to drive traffic to their Pinterest profile and increase their overall Pinterest engagement. Users can customize the layout of their Pinterest Tab to display their Pinterest content in a way that is visually appealing and easy to navigate.
Another useful feature of Woobox's Pinterest Tab is its analytics tools. The tool provides users with insights into their Pinterest Tab's performance, including data on clicks, likes, and shares. This can help businesses and individuals to understand how their Pinterest content is performing on Facebook and make adjustments to their social media marketing strategy accordingly.
Woobox's Pinterest Tab also offers a range of customization options, allowing users to customize the colors, fonts, and other design elements of their Pinterest Tab to match their branding. This can help to create a more cohesive and consistent online presence across different social media platforms.
Overall, Woobox's Pinterest Tab is a powerful social media marketing tool for businesses and individuals looking to increase their Pinterest engagement and grow their Pinterest following. By integrating their Pinterest content directly into their Facebook page, users can increase their social media presence and reach a wider audience.
5.Pingroupie
Pingroupie is a web-based tool designed to help businesses and individuals find and join the most active and engaged Pinterest group boards. Pinterest group boards are community boards that are created by individuals or businesses on Pinterest, where they can invite others to join and share content related to a specific topic or theme.
Pingroupie provides users with a searchable database of Pinterest group boards, sorted by category, keywords, and other relevant metrics. The tool allows users to filter group boards by criteria such as the number of followers, collaborators, and pins, as well as the engagement rate of the board.
One of the key features of Pingroupie is its comprehensive search functionality. Users can search for group boards related to their niche or industry, and filter the results to find the most active and engaged boards. This can help businesses and individuals to find and connect with like-minded individuals and potential customers on Pinterest.
Another useful feature of Pingroupie is its metrics tracking. The tool provides users with detailed metrics on each group board, including the number of pins, followers, and collaborators, as well as the engagement rate of the board. This can help businesses and individuals to assess the potential reach and impact of each group board, and make informed decisions about which boards to join and participate in.
Pingroupie also provides users with a range of sorting and filtering options, allowing them to quickly and easily find the most relevant and engaging group boards. Users can sort group boards by popularity, relevance, or engagement, and filter boards by category, niche, or keyword.
Overall, Pingroupie is a powerful tool for businesses and individuals looking to grow their presence on Pinterest. By helping users find and connect with the most active and engaged group boards on Pinterest, Pingroupie can help businesses and individuals increase their reach, engagement, and visibility on the platform.
6. Product Pins
Product Pins are a type of rich pin on Pinterest that allow businesses to showcase their products directly on the platform. Product Pins include detailed information about a product, such as its price, availability, and where to buy it, making it easier for users to discover, save, and purchase products they're interested in.
Product Pins are automatically generated from a business's website, and require businesses to set up metadata tags on their website to enable the creation of Product Pins. Once set up, businesses can create and upload Product Pins to Pinterest, and users can save and share them to their own boards, as well as click through to the business's website to purchase the product.
One of the key benefits of Product Pins is that they provide businesses with a powerful tool for promoting their products and reaching new customers. By showcasing their products on Pinterest, businesses can reach a wider audience of potential customers who may not have discovered their products through other channels.
Another benefit of Product Pins is that they make it easier for users to discover and purchase products directly on Pinterest. By providing detailed information about a product, such as its price, availability, and where to buy it, users can quickly and easily make informed purchasing decisions without having to leave the platform.
Product Pins also provide businesses with valuable insights into their product performance on Pinterest. By tracking metrics such as clicks, saves, and purchases, businesses can understand how their products are resonating with Pinterest users, and make adjustments to their marketing and sales strategies accordingly.
Overall, Product Pins are a powerful tool for businesses looking to showcase and promote their products on Pinterest. By providing users with detailed product information and a seamless shopping experience, businesses can increase their reach, engagement, and sales on the platform.
7.Zotabox’s social sharing buttons
Zotabox's social sharing buttons is a tool designed to help businesses and individuals increase social engagement on their website. The tool allows users to add social sharing buttons to their website, making it easier for visitors to share content on social media platforms such as Facebook, Twitter, and Pinterest.
Zotabox offers a range of social sharing button options, including floating share bars, inline share buttons, and pop-up share buttons. Users can choose the style and placement of their social sharing buttons to best suit their website's design and layout.
One of the key benefits of Zotabox's social sharing buttons is that they help businesses and individuals increase the visibility and reach of their content on social media platforms. By making it easy for visitors to share content on social media, businesses can reach a wider audience of potential customers and increase their social media following.
Another benefit of Zotabox's social sharing buttons is that they help businesses and individuals drive more traffic to their website. By encouraging visitors to share content on social media, businesses can attract more visitors to their website and increase their website's search engine rankings.
Zotabox's social sharing buttons are also highly customizable, allowing users to choose the social media platforms they want to include, as well as the specific content they want to share. This can help businesses and individuals tailor their social sharing strategy to their specific audience and marketing goals.
Overall, Zotabox's social sharing buttons are a powerful tool for businesses and individuals looking to increase social engagement and drive more traffic to their website. By making it easy for visitors to share content on social media, businesses can increase their reach and visibility on social media platforms, and attract more visitors to their website.
8. Pinoculars Conversion Tracking
Pinoculars Conversion Tracking is a tool designed to help businesses track the performance of their Pinterest ads and optimize their campaigns for better conversion rates. With Pinoculars Conversion Tracking, businesses can track a wide range of conversion events, including product purchases, sign-ups, and website visits, allowing them to gain valuable insights into the effectiveness of their ads and make data-driven decisions to improve their campaign performance.
Pinoculars Conversion Tracking works by placing a conversion tracking tag on a business's website. This tag collects data on user behavior, such as page visits and purchases, and sends this data back to Pinterest, where it is analyzed and used to optimize the business's ad campaigns.
One of the key benefits of Pinoculars Conversion Tracking is that it helps businesses improve their ad targeting and bidding strategies. By tracking conversion events, businesses can see which ads are driving the most conversions, and adjust their targeting and bidding strategies accordingly. This can help businesses increase their conversion rates and reduce their advertising costs.
Another benefit of Pinoculars Conversion Tracking is that it provides businesses with valuable insights into their audience and the effectiveness of their ad campaigns. By tracking user behavior and conversion events, businesses can better understand their audience's interests and preferences, and create more targeted and effective ad campaigns.
Pinoculars Conversion Tracking also provides businesses with real-time data on their ad performance, allowing them to quickly identify and address any issues that may be affecting their campaign performance. This can help businesses stay agile and responsive to changes in their industry and market, and ensure that their ad campaigns are always optimized for maximum performance.
Overall, Pinoculars Conversion Tracking is a powerful tool for businesses looking to track the performance of their Pinterest ads and optimize their campaigns for better conversion rates. By providing valuable insights into user behavior and campaign performance, Pinoculars Conversion Tracking can help businesses improve their ad targeting and bidding strategies, increase their conversion rates, and reduce their advertising costs.
9. IFTTT
IFTTT (If This Then That) is a web-based service that allows users to automate interactions between different web-based applications and services. IFTTT uses a simple “if this, then that” structure to create “recipes” or “applets” that trigger an action in one service when a specified event occurs in another.
For example, you could create an IFTTT applet that automatically saves any photos you're tagged in on Facebook to your Google Drive account. Or you could create an applet that sends a text message to your phone whenever a certain RSS feed is updated.
Here are the key components of IFTTT:
- Trigger: A trigger is the event that starts the chain of actions in your applet. This could be something like receiving an email, a new tweet from a certain user, or a change in the weather.
- Action: An action is the result of the trigger. This could be sending a text message, creating a calendar event, or adding a row to a Google Sheet.
- Applets/Recipes: An applet, also called a recipe, is a combination of a trigger and an action. When the trigger event occurs, the action specified in the applet is automatically triggered.
- Services: IFTTT supports hundreds of web-based services, such as Gmail, Twitter, Facebook, Dropbox, and many more. Users can connect these services to IFTTT to create their own applets.
- Filters: Filters are conditions that can be applied to triggers or actions to narrow down their scope. For example, you could set up a filter to only trigger an applet when a specific keyword is used in a tweet.
IFTTT can be a powerful tool for automating repetitive tasks and integrating different services. Users can browse existing applets in the IFTTT library or create their own from scratch. The service is free to use and requires no programming knowledge, making it accessible to a wide range of users.
Pinterest tools FAQ
Here are some frequently asked questions about Pinterest tools:
Q1. What are Pinterest tools?
Pinterest tools are third-party applications or services that can help you optimize and manage your Pinterest account. These tools can help you automate your Pinterest strategy, analyze your account's performance, schedule Pins, and create Pins more efficiently.
Q2. What are some popular Pinterest tools?
Some popular Pinterest tools include Tailwind, Hootsuite, Buffer, Canva, PicMonkey, and Pinterest Analytics.
Q3. How can Pinterest tools help me?
Pinterest tools can help you save time by automating repetitive tasks like Pin scheduling and analytics reporting. They can also help you optimize your Pinterest strategy by providing insights into your account's performance, identifying trends and opportunities, and suggesting content to share with your audience.
Q4. Do I need to pay for Pinterest tools?
Some Pinterest tools are free, while others require a subscription or one-time payment. The features and functionality of each tool can vary depending on the pricing plan you choose.
Q5. How do I choose the right Pinterest tool for me?
When choosing a Pinterest tool, consider your specific needs and goals. Look for tools that offer the features and functionality you require, and check reviews and ratings from other users to gauge their effectiveness. You can also take advantage of free trials or demos to test out different tools before committing to a subscription.